The ability to share a vision
Pinterest continues to gain in popularity, and now it seems that more and more companies are using it to engage with their employees.
Read more: Engaging employees through Pinterest
Has lack of employee engagement among employees become the norm rather than the exception? That question may already have been answered.
Many of social media attacks would have occurred regardless of whether or not the companies had a social media presence
Read more: Would it be better to avoid social media
Have you ever asked yourself, just how many of the employees in my organization are really engaged? If you believe it is about half, you may actually be overestimating the number.
As social media grows more and more users are learning how it can be used to group together over a single cause and use “pester power” to fight against companies.
Read more: Think twice before changing products
Due to the rapidly proliferating social media technologies we are witnessing an increasing amount of direct democratic influence. The Arab Spring may be the most notable case.
For businesses, as well, the voice of the people is carrying an ever greater influence.
Read more: Avoid a customer revolt
A study from Towers Watson – “Clear Direction in a Complex World” – shows that companies in Europe, the Middle East and Africa are struggling to deal with change management challenges.
The research showed that EMEA companies fall behind when it comes to being clear to employees about what they need to do differently to be successful.
Strategy, at its core, is rational and logical, clear and simple. It should be easy to comprehend and to talk about. Without a clear strategy, a company is lost.
Culture, on the other hand, means different things to different people. It is emotional, ever-changing, and complex.
Read more: What is the relationship between culture and strategy
The competitive environment is shifting again. It’s not enough anymore to just create the strategy. It’s not enough to build out the tactics to implement the corresponding initiatives. It’s not even enough to institutionalize good change management practices. All is for not, if you don’t align the core foundation of your company, the corporate culture.
Culture and strategy need to eat lunch together – because a good organizational strategic plan includes culture.
Read more: Corporate culture is driving the strategy or undermining it
